Graffiti shop

Graffiti shop DEFAULT
Nike Graffiti Stores


Nike’s Air Max shoes are visibly embedded in the street culture of cities everywhere.

To launch the new Air Max lines in São Paulo a unique experience is introduced, connecting fans with wider urban culture.


Partnering with the Brazilian street-art collective InstaGraffiti, placing shoes on the feet of those that most represent São Paulo’s street scene - the city’s graffiti characters.

Graffiti artists update existing characters with the most coveted Air Max models, with a new shoe line launching each week in another city district. Fans obtain the shoes by visiting the walls and unlocking purchase at using geolocation. As an extra reward, an exclusive film brings the character wearing the shoes, to life.

Video Thumbnail - Nike Graffiti Stores


The city’s walls are transformed into stores, and Nike’s online retail is elevated into a world-first cultural experience that unites the citizens.

Graffiti Stores became a profitable platform for new releases. The murals increased visits to by 22% and with an 80-million social media reach, the legend lives on as part of the city’s urban heritage.

Grand Prix

Social Behaviour and Cultural Insight

Yellow Pencil



World’s Best Strategy




Brand Experience

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Andrea Nelli Graffiti a New York book

Andrea Nelli was about twenty years old when he went to New York for the first time and saw on the walls BIG-O 116, EVIL ERF 14, RAT FINK 131, SUPER KOOL 223. They seemed indecipherable codes, written all over with black spray, but then he understood that it was Nomi. It was the early 1970s and even the trains were running covered in writing. He began to take photographs intrigued by these compositions and managed to get in touch with several cliques of writers who opened the doors of New York to him.
Big names, such as COCO 144, led him. Graffiti in New York is the reissue of what is considered one of the first ever books on graffiti published by Andrea Nelli in 1978.
This book takes up the original text, a precious document of an unthinkable research for that period, contributes to the recovery of amazing images, focused as much in the styles of the time as on the subjects and on the first tags in Manhattan Heights.
Over 100 photographs of Names and historical pieces taken by Andrea Nelli himself accompany an authentic text in form and content that freezes the phenomenon in its first years of birth.

Cover: Hardcover

Release year: 2012

Pages: 190

Format: 25 X 17

Language: Italian

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Andrea Nelli Graffiti a New York book

She finished not loudly, and without cinematic convulsions, but, obviously, with pleasure. And when she came to, she told me to get up. She put her hand into my swimming trunks, inserted a finger.

Shop graffiti

They reached the end of the stairs. There was a whole pool of blood here. Frank looked grim, bit his lip.


Sometimes on the ass, sometimes into it. We did the latter only strictly after menstruation and only for our - lets say frankly, no longer regular customers, already friends. At first I finished honestly.

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I would also paint if I could, of course. Eh, I would like to meet the guy or the elderly man who created all this. I don't know.

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