Groundwire Coffee Roasters
618 Division Street Suite 1A, Northfield (MN), 55057, United States
|Work hours||Add information|
|About||Guided by Science & Roasted with Precision in Northfield, Minnesota, USA.|
|Description||We source and roast great tasting coffee for people looking to amp up their morning cup. Roasted in Northfield, MN|
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Coffee is Back! Locally Roasted Coffee now for Sale!
As of July 3, 2017 Just Food Co-op proudly serves Groundwire Coffee. During planning period and discussions on bringing back coffee to our customers, we considered several factors that helped make our decision. We knew we wanted to work with a local vendor and offer the coffee at an affordable price. When we first approached Cody, the owner at Groundwire, we all became focused on maintaining the quality of the product as well. Finally, we reached the decision to use Groundwire equipment in our store in order to brew and serve the batches of coffee to our patrons. The coffee is changed out every two hours so that the product is always fresh an
But, the fabulousness doesn’t end there. Since part of the appeal of working with Groundwire is their single origin batches, we will never mix the batches or compromise the integrity of the coffee being sold in our store. We will also work our
hardest to tell you which batch of coffee is being served at any given time.
The following is an interview with Cody Larson, Groundwire owner local coffee roaster and entrepreneur.
Cody Says: We source really awesome coffee from producers and importers that we know and trust, and roast it with care in Northfield, MN.
Q: What made you decide to source and roast coffee as a business?
A: Before getting into roasting I had no experience working in coffee. Coffee was something that I took for granted. I didn’t really think about it that much. That all started to change when I found an old Chemex at an estate sale for ten cents. From there I fell down the rabbit hole pretty hard. I bought a better grinder, a gooseneck kettle, a digital scale. I read a lot of nerdy coffee forums and watched way too many YouTube videos. It was one thing after another until I came up with the brilliant idea to purchase, with no roasting experience, a commercial coffee roaster, dead set on bringing high quality, locally roasted coffee to Northfield.
Q: You recently changed the name from Stoke to Groundwire. How did you land on Groundwire?
A: The name change was a result of a trademark conflict, and after a lot of thought, coming up with great names only to find them already in use. I thought of Groundwire while wiring up a 220 volt outlet for my espresso machine. I’d probably thought of dozens of other names that day, and for the few months prior, but this one stuck out, I think, because on the surface the name has nothing to do with coffee. Except, of course, that coffee comes out of the ground and the play-on-words with coffee grounds. There was also the theme of coffee electrifying you, giving you a jolt, and getting you wired. So, the more I thought about it, the more the concept of a groundwire made sense for my vision of the company.
When I’m sourcing coffee, not only do I look for top-notch quality, but also coffees with a story. I like to have that connection. Then, when I looked up the definition of “ground wire” and found that it was literally a direct connection to the earth, I was sold. Through sourcing these super tasty, hyper-transparent coffees, and relating their unique stories to the customer, Groundwire lives up to its name, offering coffee drinkers a better connection to the origin of their morning cup.
The logo was designed by Normal Folk Design out of Minneapolis. It’s inspired by vintage wiring diagrams. The circular icon is based on the symbol for ground used in electrical diagrams. I think it looks like a globe, too, which was totally unintentional, but nonetheless brings the “direct connection to the earth” theme into the logo.
Q: How do you go about developing relationships with the farmers you source from?
A: Our coffees are sourced in partnership with quality-focused importers such as Cafe Imports, Red Fox Coffee Merchants, Onyx and Coffee Shrub. We try to pick up coffees from the same producers season after season and develop relationships and strengthen bonds.
Q: What are your parameters for picking beans?
For us to buy a coffee these three parameters are a must:
- top-notch quality
- social and environmental sustainability
Just Food is proud to work with a local producer that we know and trust. Currently we sell 12oz. cups for $1.99 and 16oz. cup
s for $2.49 and we offer cream and sugar so you can dress up your cup the way you like it. During the month of July we are brewing Groundwire’s dark roast known as No Coast.
You can also find Cody at The Riverwalk Market Fair every Saturday through October 21st. We look forward to watching Groundwire continue to grow and connect this community with their coffee.
Written by Vicki Scott, Social Media and Creative Coordinator
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50% OFF Groundwire.coffee Coupons, Promo & Discount Codes for October 2021
People can find numerous options online to consider and shop at Groundwire.coffee, using online coupon codes and discounts. These coupons allow people to make the right choices and save big every time.
Below is the Easy 3 Step process to get your savings now! Apply your code and check whether your discount was reflected and continue your checkout. If you have any questions about using your coupons online, please contact Groundwire.coffee Customer Service.
- Add the Item to your shopping cart. Confirm that you are buying what you want, and that it fulfills any requirements to qualify for the Groundwire.coffee promotion code you want to use.
- Go through the groundwire.coffee checkout process. At each page, scan the page for a coupon code or promotion code option. Copy and paste the Groundwire.coffee coupon code in the box next to the product and click "Apply" or "Submit"...
- Scan your shopping cart to confirm that the coupon code was properly entered and is reflected in your total price. The Groundwire.coffee coupon discount will adjust your order total. Some sellers also offer Thank. If not, navigate back through the checkout process and try again.
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